Post on 12.03.2018

Amélie Pichard’s Accessories Add Panache to Any Outfit

Amélie Pichard's shoes and accessories are a delight!

Strolling along the quiet street known as rue de Lappe, the bright green storefront is a captivating sight that draws the wanderer into the boutique that is Amélie Pichard.

The window displays are a fantastic shoe and handbag presentation of fantasy and practicality: shoes flying through the air on the way to a lunch meeting or cocktail hour.  Entering the shop, a unique assortment of accessories, boots as well as shoes awaits.  Natural carpet and white plaster walls are nothing new, but the subtle pink of the cabinets, and the surprising realization that there is a bed in the middle of the store makes this a truly unique place to be!

The Amélie Pichard shoe collection for Autumn/Winter 18 includes a mixture of vintage and contemporary styles; boots, mules or pumps with heel heights to please every shopper.  Handbags that might match, or can be mixed with other pieces, create the look that is pure Parisian.  The materials used in the autumn collection include traditional leather as well as a fun shearling, each in bright colors or mixed textures.  The theme of the green store front is brought into the store with a wall of green shoes, waiting, ready to be tried on and admired.

The designer has been in business since 2011, when her first collection was launched.  Pichard titled her first collections “New Wave”, “Mystery Girl” and “Rimmel Melancholic”, each pursuing different fantasies and playing with clichés inspired by muses from the 40’s to the 80’s.  Pichard is a Parisian who is obsessed with Americana and it clearly shows in her designs. She uses details, with a touch of humor which is all her own, and creates a charm with her accessories in such a way that the wearer is amused and admired. What matters for Amélie, is not only the product, but the stories that it tells about who the woman is who is wearing her pieces.

Pichard and her accessory lines have been featured in Elle magazine, Le Bon Marché and the quintessential Parisian boutique, Colette*.  She has collaborated with Opening Ceremony and and when asked to describe her esthetic, she insists, “My shoes are slightly unorthodox yet wearable, sexy but casual, vintage but unmistakably urban.”  Finding the boutique and the treasures within is a sure to be a treat for casual shoppers and style hunters alike.

*sadly, as of the publication of this article, Colette is no longer open in Paris.

Nancy Flaherty